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Timex
Project Type
Photography
Date
April 2023
As a strategy challenge my team was given the brand Timex and asked to generate a campaign directed towards senior adults. While researching our audience, campaign goals, and value propositions we decided on "Keep Rockin', Keep Tickin'." This slogan relates to nostalgia of senior adults by utilizing classic songs from the 70s. Check out everything I did below!
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